Professional Skills
User Research
Understanding user needs and behaviors through qualitative and quantitative research methods to inform design decisions.
Project
Management
Coordinating design projects from inception to completion, ensuring that timelines, budgets, and goals are met.
Prototyping
Creating interactive models of products or features to visualize concepts and gather user feedback before development.
Usability Testing
Evaluating products with real users to identify issues and areas for improvement, ensuring an optimal user experience.
Information Architecture
Structuring and organizing content effectively within a product, making information easy to find and navigate.
Service Blueprint
Mapping out service processes and touchpoints to optimize and enhance the overall service experience for users.
Digital
Product Design
Designing user-centric digital products that meet goals and work seamlessly across devices.
Visual & Communication Design
Crafting compelling visual elements and communication materials that align with brand identity and engage users.
DesignOps
Implementing and refining design processes and tools to enhance team efficiency and foster collaboration.
Product Ownership
Collaborating with stakeholders across development, marketing, and sales to ensure smooth and cohesive product delivery.
Cross-functional Collaboration
Collaborating with stakeholders across departments to ensure cohesive and successful product delivery.
Market Research
Analyzing market trends, competitors, and consumer behavior to inform product strategy and design decisions.
Portfolio
Deyra
A collaborative service system, and digital platform connecting dieticians and psychologists to streamline eating disorder treatment that prevents patient relapse.
MiYo
MiYo is a platform enabling children and caregivers to share, swap, and adopt toys within their community, promoting sustainability through playful engagement.
Capsula
Capsula is a waterproof, floating container designed to protect valuables during floods while doubling as an elegant piece of furniture with customizable features.
Resume
Education
Masters | Politecnico di Milano, Italy
Through the Master's Degree in Product Service System Design at Politecnico di Milano, I learned to create innovative, user-centered systems that integrate products and services into sustainable solutions, addressing complex challenges with a strategic and holistic approach.
Bachelors | Holy Spirit University of Kaslik, Lebanon
Through the Bachelor’s Degree in Visual and Communication Arts at USEK, I developed strong skills in visual storytelling and digital design, enabling me to create impactful visual content that effectively communicates ideas across various media platforms.
Minor | Holy Spirit University of Kaslik, Lebanon
Through the Minor in Marketing at USEK, I gained essential business skills that complement my Visual and Communication Arts degree, enabling me to strategically integrate marketing principles with creative design for impactful and effective visual campaigns.
Experience
Vorwerk Group
After acquiring Neato Robotics, I integrated Milan’s team with Vorwerk, led the design of both platforms' applications for a unified user experience, managed developer handovers, and took on Product Owner tasks to align design with development and define the product vision.
Neato Robotics
Designed products that integrated software and hardware for enhanced user-robot interactions, coordinated between the US design team and Milan's development team, and managed DesignOps to streamline processes and maintain the design system.
Fifth Beat
Conducted market research and developed a case study on B2C and B2B experiences for United Colors of Benetton, identifying pain points and creating actionable Service Blueprints. For the Doha Film Institute, defined the website’s Information Architecture and led a redesign initiative. Contributed to the redesign of web and app interfaces for Agi Prima & Sorgenia, enhancing user engagement.